The Most Common Questions About The Row Bags
The questions below are the ones asked most often about the row bags, and each is answered with verifiable material only. Read every price here as an observed 2026 market price recorded in September of that year rather than an official price list, because the brand publishes none. Anything reported but unconfirmed is stated plainly rather than smoothed over. Where a figure comes from a resale report, it describes observed market behaviour and is not investment advice. Ready-to-wear and footwear are outside the scope; this is about the bags. Assertions that circulate widely but cannot be checked do not appear here.
Who created The Row, and where are its bags produced?
Mary-Kate and Ashley Olsen founded The Row in 2006, and the label is based in New York City. The design studio has sat in Tribeca since 2012, alongside a Paris office opened in 2011 and a London office in 2019. The name derives from Savile Row in London. Bags are made in Italy, and the brand states Made in Italy on its own product pages for the Half Moon, Soft Margaux 10 and 12, Margaux Shoulder 12, Bourse Clutch, Terrasse To-Go and Large Slouchy Banana. No other manufacturing detail is published, so claims about specific tanneries are not verifiable. Own boutiques trade in Los Angeles, New York, London, Paris and Amagansett.
Why are the bags left without a logo?
There are no exterior logo plaques, branded hardware or monogram prints anywhere on the range. Recognition runs on silhouette, proportion and construction instead. Each bag carries a small, discreet exterior stamp, usually low on the side where it blends into the leather, plus a second stamp inside. The metalwork is palladium-plated in a matte or brushed finish, reading as weight rather than shine. Linings are proper materials in their own right, using nappa, lambskin, calfskin and cotton herringbone where other houses print logo jacquard. The practical consequence is that you cannot identify one of these bags from across a street, and for many buyers that is exactly the point.
What does a The Row bag cost?
Each number here is an observed 2026 market price, because there is no official price list ysl clothing and the brand publishes none. Observed prices spanned from $590 for a Double Travel Wallet to $6,900 for the Marco Bag. Think in three bands: entry, roughly $590 to $1,500; middle, roughly $1,550 to $3,500; top, roughly $3,600 to $6,900. Material moves the number more than size does. On the same silhouette, suede reliably costs more than calfskin. Retailer prices vary, and stock, currency and season all move the number, so read the table as a snapshot rather than a quotation.
| Price band | Observed 2026 range | Representative models |
|---|---|---|
| Entry | $590 up to $1,500 | 90’s Bag $1,090, N/S Park Crossbody $1,290, Half Moon $1,390, Double Travel Wallet $590, Boone Tote $900 |
| Middle | $1,550–$3,500 | Alix $1,900, Large Slouchy Banana $2,550, Peggy Clutch $2,900, Bourse Clutch $1,590, Park totes in all sizes |
| Top tier | $3,600 to $6,900 | Soft Margaux 10 $3,650, Agnes 12 $4,400, Alger Tote $4,900, Margaux Shoulder 12 $4,900, Marco Bag $6,900 |
| Suede premium | Depends on the silhouette | Agnes 15 $5,000 against $5,800; India 10.00 $3,850 leather against $5,370 suede |
Is the Margaux discontinued?
No one outside the company knows, and the brand has never said. What is verified is that the Margaux was pulled from third-party retailers during 2025, and that the brand’s own site now shows the Soft Margaux and the Margaux Shoulder rather than the original. Discontinuation itself is widely reported but has never been officially confirmed by the brand. Keep the two apart: merging them goes beyond the evidence. The original now lives on the secondary market, with the Margaux 15 reported reselling at around $4,350 to $6,000 and above in early 2026. Read the status as unresolved rather than settled.
What separates the Soft Margaux from the original Margaux?
The Soft Margaux is a reworking rather than a rename. What it adds to the original are protective metal feet, an interior toggle closure, belted side gussets, a zip pocket and card slots. Soft Margaux 10 was observed at $3,650 in 100% calfskin with a cotton herringbone lining, 10 x 7 x 7.5 inches, a 5-inch handle drop, palladium-plated hardware, a removable shoulder strap and one card slot, Made in Italy. At $4,350, the Soft Margaux 12 keeps the same construction, at 12 x 9 x 7.5 inches with two card slots and a zip pocket. Sources mention a Soft Margaux 15 at about $4,700; the figure remains unconfirmed. Recorded at $4,900, the Margaux Shoulder 12 is a separate shape, marked out by a lambskin lining and elongated tubular handles.
What does the number after a model name mean?
The number is the bag’s width in inches, not a size tier or a series code. The convention holds across Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. Since two bags sharing a number occupy roughly the same width, comparison is unusually simple. A leather-and-canvas Margaux 17 is listed by a major retailer at approximately 17 x 12 x 9 inches, although the price is not verified. If you see N/S or E/W in a name, take it as orientation rather than dimension. Between the two conventions, you know most of what matters before ever seeing the bag.

What should I check to authenticate a The Row bag?
Because there is no public serial number, date code or authenticity card system for these bags, there is no code to look up and nobody can verify one for you. Authentication is physical instead. Stitching should be mechanically precise and evenly dense, with no fraying or wandering lines, and hand-painted edges should show no overflow, bubbling or thin coverage. Genuine hide feels substantial and soft at once and absorbs light rather than reflecting it, while fakes feel stiff, thin or faintly plasticky. Inspect the interior stamp for crispness and centring, reading the logo and Made in Italy; on the Margaux, the buckles and base feet are engraved. Since counterfeits reported through 2024 and 2025 pass photo inspection, the advice comes back to in-hand checks and platform authentication.
- No serial numbers, date codes or authenticity cards exist
- Consistent stitch density and hand-painted edges that are clean
- A sharp, centred interior stamp with Made in Italy on it
- Hardware matte or brushed, closing precisely
- The bag should keep its shape empty
How well do The Row bags hold value on resale?
The observed behaviour says they have; treat that as description, not investment advice, and past figures forecast nothing. The Rebag CLAIR 2025 report recorded the brand at 97% value retention, crossing into its unicorn tier of 85% and above for the first time, behind only Telfar, Hermes and Goyard. Individual models were not uniform: N/S Park Tote 146%, the report’s strongest, Margaux Tote 107% and Half Moon shoulder 106%. The same report put the Hermes Kelly Mini II at 282% and Goyard at 123%, which gives some context. Softer figures include Fashionphile resale reported up about 44% year over year. None of it applies evenly, since canvas, nylon, sisal and seasonal colours discount while the strength sits in black and neutral calfskin.
Where are The Row bags sold?
Direct purchase means the brand’s own webstore or its boutiques in Los Angeles, New York, London, Paris and Amagansett. Verified multi-brand stockists take in Bergdorf Goodman, Neiman Marcus, Net-a-Porter, Mytheresa, FARFETCH, FWRD, SSENSE, Selfridges, Moda Operandi and Cettire, alongside independents such as A’maree’s and Savannahs. The Outnet handles off-price and archive stock, where discontinued styles often surface there. On the secondary market, Rebag, The RealReal, Fashionphile, Vestiaire Collective, 1stDibs, Madison Avenue Couture and Future Reference all trade them. Poshmark, eBay and Mercari also carry them, with the first two flagged in sources as higher counterfeit risk. A warning for anyone searching for the row for sale: at least one non-official site uses the brand’s name, so confirm you are on the brand’s own store before buying direct.
What is the right way to care for one?
Since no brand-issued care protocol exists, treat the following as material-appropriate general guidance rather than instruction from the label. Overfilling, direct sunlight, heat and rain are the universal enemies, and storage means the dust bag, lightly stuffed so the shape holds. Work calfskin and grained finishes with a soft dry cloth and apply neutral conditioner sparingly. Since nappa and lambskin are exceptionally soft and mark easily, keep to a dry cloth and avoid over-conditioning; both appear mostly as linings. The most fragile material in the line is suede: a suede brush only, and no leather cream, wet wipes, soap or water-based cleaner. Spot-cleaning is the sole option for raffia, sisal, canvas and silk or satin pieces, which are least forgiving to water and least serviceable.

